Apple engages in designing, manufacturing, and marketing of mobile communication, media devices, personal computers, and portable digital music players. Its products and services include iPhone, iPad, Mac, iPod, Apple Watch, Apple TV, a portfolio of consumer and professional software applications, iPhone OS (iOS), OS X and watchOS operating systems, iCloud, Apple Pay and a range of accessory, service and support offerings. Apple was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak on April 1, 1976 and is headquartered in Cupertino, CA.... Show more
Segments: Americas; Europe; Greater China; Japan; Rest of Asia Pacific
Rating: Strong Buy
Symbol: AAPL
Exchange: NASDAQ
Sector: Technology

Apple sub-organizations

Apple Financial Health

Profitability:9.09/10

Apple has better Profitability than 90.91% of the companies on the Computer Hardware industry

Net Margin: 21.35%

Apple has better Net Margin than 87.5% of the companies on the Computer Hardware industry


ROE (Return on Equity): 16.12%

Apple has better ROE (Return on Equity) than 90.32% of the companies on the Computer Hardware industry


ROA (Return on Assets): 4.33%

Apple has better ROA (Return on Assets) than 90.32% of the companies on the Computer Hardware industry


Operating Efficiency:8.36/10

Apple has better Operating Efficiency than 87.5% of the companies on the Computer Hardware industry

Operating Margin: 24.48%

Apple has better Operating Margin than 87.5% of the companies on the Computer Hardware industry


Liquidity:6.79/10

Apple has better Liquidity than 64.71% of the companies on the Computer Hardware industry

Quick Ratio: 1.46

Apple has better Quick Ratio than 58.82% of the companies on the Computer Hardware industry


Operating Cash Flow Ratio: 0.78

Apple has better Operating Cash Flow Ratio than 78.13% of the companies on the Computer Hardware industry


Solvency:5.95/10

Apple has better Solvency than 52.94% of the companies on the Computer Hardware industry

Debt to Equity Ratio: 1.27

Apple has worst Debt to Equity Ratio than 78.13% of the companies on the Computer Hardware industry


Interest Coverage Ratio: 0.78

Apple has better Interest Coverage Ratio than 78.13% of the companies on the Computer Hardware industry


Net sales by category
Net sales by segment
Second Quarter Fiscal 2020 Highlights
  • Total net sales increased 1% or $298 million during the second quarter of 2020 compared to the same quarter in 2019, primarily driven by higher Services and Wearables, Home and Accessories net sales, partially offset by lower iPhone net sales. The weakness in foreign currencies relative to the U.S. dollar had an unfavorable impact on net sales during the second quarter of 2020.

  • During the second quarter of 2020, the Company released an updated iPad Pro® and added trackpad support to iPadOS®. Additionally, the Company released an updated MacBook Air®.

  • The Company repurchased $18.5 billion of its common stock and paid dividends and dividend equivalents of $3.4 billion during the second quarter of 2020.

Apple revenue quarter by quarter
Apple operating expenses

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