Apple engages in designing, manufacturing, and marketing of mobile communication, media devices, personal computers, and portable digital music players. Its products and services include iPhone, iPad, Mac, iPod, Apple Watch, Apple TV, a portfolio of consumer and professional software applications, iPhone OS (iOS), OS X and watchOS operating systems, iCloud, Apple Pay and a range of accessory, service and support offerings. Apple was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak on April 1, 1976 and is headquartered in Cupertino, CA.
Segments: Americas; Europe; Greater China; Japan; Rest of Asia Pacific
Apple sub-organizations
Net sales by category
Net sales by segment
Fiscal 2019 Highlights
Total net sales decreased 2% or $5.4B during 2019 compared to 2018, driven by lower net sales of iPhone, partially offset by higher net sales of Wearables, Home and Accessories and Services in all geographic operating segments. The weakness in foreign currencies had a significant unfavorable impact on net sales during 2019.
In April 2019, Apple announced an increase to its current share repurchase program authorization from $100B to $175B and raised its quarterly dividend from $0.73 to $0.77 per share beginning in May 2019. During 2019, the company repurchased $67.1B of its common stock and paid dividends and dividend equivalents of $14.1B.