Apple engages in designing, manufacturing, and marketing of mobile communication, media devices, personal computers, and portable digital music players. Its products and services include iPhone, iPad, Mac, iPod, Apple Watch, Apple TV, a portfolio of consumer and professional software applications, iPhone OS (iOS), OS X and watchOS operating systems, iCloud, Apple Pay and a range of accessory, service and support offerings. Apple was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak on April 1, 1976 and is headquartered in Cupertino, CA.... Show more
Segments: Americas; Europe; Greater China; Japan; Rest of Asia Pacific

Symbol: AAPL
Exchange: NASDAQ
Sector: Technology

Apple sub-organizations

Apple Financial Health

Profitability:8.93/10

Apple has better Profitability than 93.33% of the companies on the Computer Hardware industry

Net Margin: 21.24%

Apple has better Net Margin than 85.71% of the companies on the Computer Hardware industry


ROE (Return on Equity): 13.45%

Apple has better ROE (Return on Equity) than 86.67% of the companies on the Computer Hardware industry


ROA (Return on Assets): 4.01%

Apple has better ROA (Return on Assets) than 92.86% of the companies on the Computer Hardware industry


Operating Efficiency:8.42/10

Apple has better Operating Efficiency than 84.62% of the companies on the Computer Hardware industry

Operating Margin: 24.57%

Apple has better Operating Margin than 84.62% of the companies on the Computer Hardware industry


Liquidity:7.05/10

Apple has better Liquidity than 68.75% of the companies on the Computer Hardware industry

Quick Ratio: 1.5

Apple has better Quick Ratio than 75% of the companies on the Computer Hardware industry


Operating Cash Flow Ratio: 0.66

Apple has better Operating Cash Flow Ratio than 75% of the companies on the Computer Hardware industry


Solvency:6.22/10

Apple has better Solvency than 60% of the companies on the Computer Hardware industry

Debt to Equity Ratio: 1.19

Apple has worst Debt to Equity Ratio than 64.29% of the companies on the Computer Hardware industry


Interest Coverage Ratio: 0.66

Apple has better Interest Coverage Ratio than 75% of the companies on the Computer Hardware industry


Net sales by category
Net sales by segment
Fiscal 2019 Highlights
  • Total net sales decreased 2% or $5.4B during 2019 compared to 2018, driven by lower net sales of iPhone, partially offset by higher net sales of Wearables, Home and Accessories and Services in all geographic operating segments. The weakness in foreign currencies had a significant unfavorable impact on net sales during 2019.

  • In April 2019, Apple announced an increase to its current share repurchase program authorization from $100B to $175B and raised its quarterly dividend from $0.73 to $0.77 per share beginning in May 2019. During 2019, the company repurchased $67.1B of its common stock and paid dividends and dividend equivalents of $14.1B.

Apple revenue quarter by quarter
Apple operating expenses

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